Facebook is trying to combat the spreading of false data by fighting against coordinated campaigns which are meant to misinform people on the social network. Their purpose is to influence political opinions. In recent years, Facebook reached to be a foreground for political debate. On April 27, Facebook officials argued that some organizations used this social media network to alter political sentiment for a particular geopolitical result, including the discussions during the recent elections in France and the US.
People reach to be misinformed when reading false data they find on the internet
The social media network indicated that its responsibility is to keep its users safe, providing only accurate and true content, the community being deprived of false news which might later trigger trust issues. Facebook stated that they need to extend the security focus, combating traditional abusive behavior, like malware, financial scams, spam, and account hacking, to also implement more insidious forms of misuse, such as attempts to manipulate people and deceive civic discourse.
The amount of false data which was spread on the internet last year in anticipation of Donald Trump victory has become a hot-spot problem. Some allegations indicated that the false information which appeared in the media triggered Trump’s win. Mark Zuckerberg, the CEO of Facebook, argued that it is crazy to believe that the social media data influenced the results of the elections.
Facebook tries to improve methods to combat the spread of fake news
Nevertheless, since then, Facebook made it easier to notify possible deceptions, adding a warning before people read and shared some long-disputed articles and questionable stories in users’ news feed. The social-media giant spotted three primary factors used in an information operations campaign, namely false amplification of news, content creation and targeted information collection.
This process described by Facebook involves exposing data which is not public after stealing it. People had spread false rumors to third parties by using fake accounts. These fake accounts were coordinate to deceive political discussions, repressing some people’s opinions while amplifying others. Facebook argued that there are pages which display unrelated and legitimate content, to intentionally deflect readers from their purpose.
The tech giant indicated that they use machine learning to identify and combat false data by searching for patterns in behaviors, like repeating the same content in different posts. These improvements will help them reveal and eradicate over 30,000 fake accounts in France.
Do you trust all the sources which provide political data on the internet? Did you ever read news which was later proved to be false?
Image courtesy of: flickr