Facebook’s new blog entry read the move was to remove likes from people who had deliberately deactivated their Facebook pages and account holders that died. Facebook claims that the new move will guarantee the new data counting will provide business firms a more precise and clear image of their Facebook supporters and audience. The announcement included:
“Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.”
The policy change is projected to be useful for organizations with representation through Facebook pages as they keep a record of the audience as a pointer of the ubiquity of the brand as well as a platform for connecting with clients.
Employing Facebook as a sole business page has its downsides. In spite of the fact that companies can pay for extra adverting, they mostly go on Facebook for the free options. Facebook had introduced Facebook for Business framework several years back. Organizations attempted it, yet bigger multinational companies were not really satisfied with Facebook promotion once they realized it actually had little effect on shoppers.
Now Facebook is going for transparency in the Page likes system. These changes might be partly a reaction to allegations that most of its likes and add clicks may not be genuine. Surely a little percentage of these are bound to be faked but if this was true for the majority of them then companies wouldn’t still be paying for promotion on the social network.
Anyway, it is clear that Facebook is trying to clean up its act, making it a more relevant platform for organizations to advertise. Alas, just removing likes from expired accounts may not be sufficient to influence companies to shell out cash for increased Page visibility or advertising.
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