Facebook at Work, the new specialized platform designed for companies will be launching next month. People will be able to browse a Company Feed instead of a News Feed, they will be able to use the video live streaming function, and all the other features that made Facebook so popular.
Facebook knows that the only place where people don’t waste time browsing their news feeds and “liking” cat videos is at work. Knowing that work hours severely decrease Facebook activity, the company decided to create a sort of spinoff of the real Facebook app, only it’s adapted to be suitable to a work environment.
The concept is not new, Facebook unveiling it in 2014. Ever since the social media platform worked on its business app and even convinced a couple of companies to test it. It seems that the tests went well because Facebook just announced that it would officially launch Facebook at Work this October.
As opposed to the mother Facebook app, Facebook at Work will not be free. Companies that will want to use the new business-oriented app will need to pay a monthly fee. The service is somewhat similar to what companies like Slack and Yammer have been offering.
The goal of Facebook at Work is to bring features like Facebook Groups, News Feed, Events, and even the Messenger app to a closed company-related environment in which emails and other current communication tools will be rendered obsolete.
The catch is that the app wants to use an additional tool, artificial intelligence, to determine how the employees feel at work. In other words, they will use the information gathered from within the closed network, analyze the response of each employee, and then interpret their reactions, providing useful data to the employer.
So why would companies want to use the new Facebook app designed especially for businesses?
The answer is simple. It quenches the employee’s thirst for social media interaction while making feedback sessions look more relaxed because they’re delivered through Facebook messenger, not a lengthy company email.
It also makes the company look more relaxed and created an environment that allows employees to express themselves more. Of course, their every step is monitored, but so are their personal accounts.
Image source: Wikipedia