FollowFacebook plans to monetize the largest complex data base ever created in every possible way. Big data such as all Facebook’s profiles is useful for marketers because it provides vital information used to deliver the ads more efficiently. Sales can rapidly increase when potential clients are identified as soon as the interest for a product is displayed. So why not deliver the option to make the purchase when the ad is shown directly on the newsfeed through a Facebook Buy Button?
As of today, Facebook is testing a ‘Buy’ button which, according to the demo image provided by the company, will be shown right under the newsfeed ads. The option will be available on the Pages as well.
Facebook is a medium where the information is as plenty as it is diverse. Naturally, scandals occurred frequently when the company manipulated user’s data in ways which the users did not clearly agreed with. Privacy is the number one issue right now because of the present technological capacity to collect huge amounts of data.
Facebook Buy Button involves new privacy protection measures
Facebook agreed on a deal with Nielsen on Wednesday. When Nielsen, the data measurement company, will ask Facebook for data on the user’s TV watching habits, every step of the process will be anonymized. Once again, this time for the Buy button, Facebook underlines the importance of handling data in a sensible way:
“We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases,” Facebook for Business department stated on Thursday.
The Facebook Buy Button will probably be as important, if not even more important than the ‘Like’ button, at least for Facebook. So the company will integrate the button for all the users after the feature will be tested with ‘a few small and medium-sized business in the U.S.’ After Facebook collects feedback, we will all enjoy the new feature, especially the shopaholics.
Facebook works as hard as possible to keep users in the Facebook universe. Probably the company will be open to many other tweaks or major overhauls to maintain the interest of an increasingly worn-out population of users.
