The past technology could only find a person’s face in all photos if his or her face had been tagged at least one time. So, expect to be notified about photos containing your face even if there is not tag to it.
The feature concerns privacy advocates as it gives tremendous power to a platform that stores private data on more than 2 billion people worldwide.
The company said that the algorithms can detect an untagged face only in recent images and only if the images were made visible from the privacy settings. The technology won’t e used in Canada and Europe, Facebook said, because of privacy laws.
The new feature should not comes as a surprise, as Facebook has been working on improving facial recognition tech for years. The social network giants first rolled out the tech in 2010 via the tag feature.
Facebook’s Controversial Opt-In System
The tag feature caused a huge backlash because Facebook users were unwillingly opted into the system. This is why, FB algorithms do not recognize faces in the EU and Canada today.
Five years later, Facebook rolled out a new method to organize online photos called Moments. That feature included the tag feature which enabled users to spot all pictures of themselves and organize them.
Rob Sherman who heads the company’s unit for privacy recently told reporters that the enhanced facial recognition algorithms can only “empower” people as they have more control over their photos posted online.
“We’ve thought about this as a really empowering feature,” Sherman said, since there are photos of you out there that you don’t even know about.
Image Source: Maxpixel