Virtual realities are promising in every way. Something that doesn’t work today will most certainly have a fantastic breakthrough tomorrow, if handled with care, intelligence and a sprinkle of innovation. Last year, Facebook has taken its chance with Oculus VR, acquiring it for $2 million. Fortunately, with all the resources and brilliant staff of the company, it gained $400 million in cash and 23.1 million in Facebook stock. The CEO of Facebook, Mark Zuckerberg, has publicly states various times that the purchasing of Oculus has the intention of helping them develop themselves and also fructuous partnerships. Furthermore, the virtual reality needs to enter new segments, so everything seemed to be a good idea. And it really was one: Facebook and VR technology were meant to work together.
Chief product officer of Facebook, Chris Cox has spoken yesterday about the project, at the Re/code’s Code/Media conference in Laguna Niguel, California. He said that Facebook really is working on every level in order to develop various apps that take advantage of the virtual reality technology. The need of interaction grows day by day, so the VR content will be created and shared by the users of the platform with this purpose.
In addition, Facebook, is having meetings and exchange of opinions with different publishers that could host their content. This kind of collaboration is very well seen by the users, because they can easily access the content of various sites and platforms through their most known and used one, Facebook. However, these partnerships take time until their materialize. Also, the owner of the sites fear that their content could become obsolete once they collaborate with Facebook, but Mr.Cox assures them that this is not even a possibility. The expectations are high, and Facebook encourages its future possible associates that this concept would most definitely bring them more clients and visitors.
“You realize, when you’re in it, that you’re looking at the future, and it’s going to be awesome. When you’re in Facebook, you’re just sending around these bits of experience — a photo, a video, a thought,” whereas with VR, you would be “sending a fuller picture.”
Moreover, the project is actually undone. Virtual reality technology adaptation is a challenge that Facebook has indeed accepted but there are many obstables to come. But nothing grand is obtained without a fair fight. Peter Kafka and Chris Cox are full of hope and certitude regarding the future of this idea.
“So will people be able to make virtual-reality content?” Kafka asked.
“Totally. You’ll do it, Beyoncé will do it,” Cox replied.
Image Source: Underwater Journal