FollowMark Zuckerberg has recently held a press conference to reveal Facebook’s new search engine,Graph Search.Graph Search is a search engine that is unique to Facebook and only available to Facebook users.With it,users can search the web with results filtered by their own profile data.
What this means is that Facebook members can search for restaurants and events hat have been “liked” by their friends on Facebook.Searches can be limited by location and/ or time.So, if you wanted to look for a good Thai place in Chicago that some of your friends have liked in the last 12 months, you could.
Graph Search also supports combined phrases, so users can enter entire questions or queries and receive direct responses.Graph Search is not a typical search engine,as it does not direct users to a series of websites that simply match with the words of their search.Instead,it takes a user directly to websites that fall under their search limits and Facebook profile data.
If Graph Search cannot adequately answer a query with Facebook data,Facebook has worked out a deal with Microsoft search engine Bing to supply additional websites that may be what the user is looking for.All of a users personal information is kept private from Bing and other websites.
The business applications of this new tool have not gone unnoticed by Facebook investors, and Mark Zuckerberg spoke briefly on this,saying that members would eventually be able to search for prospective clients or employees as well as romantic partners.More traffic means more add opportunities,and that is what brings in the money.
Facebook is now projected to take 5 percent of the U.S. search engine market,worth 15 billion dollars.It pays to search these days.
