The Web is dark and full of terrors. Or at least of ads, deceptive content, and what people refer to as “social engineering”. Most people hate clicking on the wrong link or getting tricked by an ad, so Google decided to take them under its wing. As part of the company’s safe browsing campaign, fake buttons are now targeted by Google’s Safe Browsing.
At one point or another, we’ve all accidentally clicked on a fake Download button, only to instantly realize what a mistake we’ve made. Whether we’ve immediately learned our lesson or not, it’s certain that fake buttons, as well as other “social engineering” scams are some of the most annoying things on the Internet.
If you are unsure as to why I’m putting “social engineering” between quote marks, it’s because it refers to the huge variation of ways in which malicious websites trick people into clicking on their links and downloading malicious or simply unintended software, and because it has as much in common with actual social engineering as last year’s Fantastic 4 reboot has in common with the original.
As part of their Safe Browsing campaign, Google has pledged to keep users safe from such schemes. They have implemented their features in a number of ways, and now it’s finally time for fake download links and unwanted buttons to bite the dust.
Available for Google Chrome on Windows and Android, the Safe Browsing feature also shared its information security with Mozilla’s Firefox and Apple’s Safari, hoping to notify as many users as possible that they’re about to visit a harmful website.
And as an added bonus to whoever cares, they decide to also start going after embedded content, regardless if in the form of ads, “your system is out of date” notifications, or just plain old broken links.
These, however, are tougher to crack because they are integrated right there into the web page. They tend to substitute legit content for themselves, making them look like they’re part of the actual, original page.
To get rid of all of this unwanted content that has plagued internet newbies for about a decade, the company’s Safe Browsing feature will flag the fake content and will warn you of malicious intent. Additionally, Google will notify the page owners of the embedded content, and if they keep getting “social engineering” scams they will flag the entire website until the owners take care of it.