Lightning, Final Fantasy character is Louis Vuitton’s next model. On her original name Claire Farron, Lightning is the main character of Final Fantasy XIII video game.
Fashion-fan gamers can now enjoy their favourite character in real life, modelling for the famous designer Louis Vuitton. Pictures of Lightning showing off Louis Vuitton handbags are already a sensation on Instagram, just as other pictures presenting Lightning with several fashionable outfits.
Lightning is also the main protagonists of the newest Louis Vuitton digital ad, which shows her in different acrobatic poses, using Louis Vuitton’s purses almost like some weapons she would present to the public. The ad has been designed by Square Enix Visual Works in collaboration with Final Fantasy XIII’s character designer Tetsayu Nomura.
The apparel from the commercial presents the actual Louis Vuitton Spring/Summer 2016 collection. The real, non-digital items can be seen in the Fashion Show of Louis Vuitton Spring/Summer 2016, on YouTube.
The first real-life model who takes the stage resembles Lightning by displaying the same pink hair.
Louis Vuitton’s new collection claims it wants to conquer today’s woman who is a fascinating territory of both fragility and strength. This might be the reason why they have chosen a video game character as their model, especially one as Lightning which might seem fragile but is actually strong and fierce.
However, no matter their intentions, Louis Vuitton is certainly doing something undone before, stepping on an uncharted territory.
Nicholas Ghesquiere, the creative director of Louis Vuitton has uploaded the digital ad on his Instagram account, along with a series of pictures. In his post he refers to Lightning as being a ‘genuine heroine’.
Squire Enix, the creator of Final Fantasy XIII has even released a version of the game for smartphones earlier this year. Was that a move strategic played before the collaboration with Louis Vuitton, which could boost the popularity of the 6-yers-old game?
Anyway it is still left to be seen how many fans of Final Fantasy XIII are in the target group of Louis Vuitton customers and only time will tell if choosing a fictional character to present their new fashion collection has been a smart move or not. Until then, we know for sure that it has been a bold one.
Image source: 4R1EF, deviantart