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Tuesday, January 19, 2021
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Google Wants to Launch Its Own Game Streaming Service

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Chromecasts in store

People familiar with the matter told the Information that Google is considering launching its own game streaming service. The new product, which is dubbed “Yeti,” will be reportedly compatible with either Chromecast or a Google-branded console.

“Yeti” is expected to run just like other rival platforms such as Nvidia’s GeForce Now or the PlayStation Now. In other words, users will no longer have to download software on their devices to access the service. They will be able to stream their favorite games from Google’s servers directly.

Also, Google’s incoming game streaming service will be different from Microsoft’s subscription-based Xbox Game Pass or other services that enable subscribers to download as many titles as they like as long as they pay a monthly fee.

Sources couldn’t tell if Google will limit itself to streaming video games onto the Chromecast. The technology is already available through mirroring and casting. Chromecast also enables users to play a selection of Android-like games directly on the device without the need of extra software, and so do the Apple TV and Amazon’s Fire TV.

Google Could Invest More in Gaming

The Fire TV and Apple TV have larger libraries of games that can be played on TV than Google. So, we may expect Google to go beyond the Android quality and ask developers to develop titles for Chromecast. The games could appeal to players looking for cost-effective streaming methods of playing games on their TVs.

It is not the first time Google is considering entering the gaming business, but it has so far failed to rival Sony, Microsoft, or Nintendo. Google is the owner of Chromecast and Android, two platforms that are already immensely popular when it comes to gaming.

Google also owns YouTube, which is a popular venue for game live-streaming and videos of prerecorded sessions of gaming. Sources unveiled that Google has never gone too far in the gaming business because it hasn’t given games enough attention and funding.
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