Google’s latest Pixel smartphone includes an image processor that boost the camera’s performance. The company promised more similar pieces of “custom silicon” in the next years.
The tech giant’s hardware chief Rick Osterloh confirmed that the HTC talent in Taiwan will enable the company to have more control over its hardware and suppliers. Google’s traditional approach is to focus on software solely and outsource the hardware part to HTC and Samsung.
However, current smartphones for the premium market come with AI- and augmented reality-based services, which means that there needs to be a better coordination between hardware and software.
Osterloh unveiled that his employer plans to invest even more in innovation in the long term. “You have to be vertical in some cases to really push the envelope for consumers,” he added.
HTC Confident Google Can Push Things Further
HTC said that it plans to focus more on the premium handset market after it released its latest flagship model. The company thinks the deal with Google marks the beginning of a new era for innovation when it comes to the virtual reality and smartphone businesses.
Google could push things even further and design a system-on-a-chip that meets its own needs. Apple has successfully embedded such chips in its newest devices.
Qualcomm is currently the main chip supplier to the Android phone. However, if Google really enters the hardware business, some suppliers will be left with no business.
Apple rolled out its first special chip in 2010. Since then, the iPhone maker released system-on-a-chips for track motion, payment data, and even AI algorithms on its smartphones.
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