The race for world domination among internet giants is quite a challenge and with Facebook and Apple coming in from behind, Google decided that it’s time for some new partnerships and speed up smartphones. Not to worry, Google is not going to be working on every smartphone in the world, but they are going to make sure that your desired pages load faster on all smartphones.
The project is called “Accelerated Mobile Pages”, more commonly known as AMP. It is an open framework dedicated to making mobile web pages load faster than the ones we are experiencing nowadays. If you are wondering why this happening, it is because of Apple News or Facebook Instant Articles, which are both pushing for top notch mobile loading pages.
There is a great story unfolding behind the scenes when it comes to how everything should be optimized, but in order for everyone to properly understand what is happening, we decided to break it down into very simple words. Imagine that every site is a store with shelves. Right now, the shelves are considered as one piece, but optimizing them means that every shelf needs to be broken down into the “objects for sale”.
What Google wants to do is simply offer some tools that would make this “breakthrough” more accessible and make everything load faster.
At the same time, Google is very aware that ad blockers are on the rise, so this mechanism aims at killing ad blockers once and for all. What is the reason behind this? People might not want ad blockers that much if their pages are leading smoothly. We’re not saying that this is going to work 100%, but it is a good idea. Still, having this speed boost + an ad blocker could result in double speed right?
In case you are wondering who Google is partnering up with, we have some really big names on the list: Pinterest, LinkedIn and even Twitter. There is no doubt that the AMP is going to be huge. The initial partners that the project started with were Vox, BuzzFeed and Washington Post.
So what do you think? Is AMP going to hit the internet market like a truck? Or is it just an “add-on” that will benefit some people while others ignore it?
Photo Credits androidauthority.net