Uber faces new threats, adversaries and competitors who put the business in danger. Regulators that are not very well known, combative drivers, and some negative responses from the eyes of the press. The most important one is, however, one of the largest and most well-known investors on the planet, the good ol’Google. Google is the main investor of Uber and it has also developed app-basted transportation ideas building an admirable potential of conquering the market in no time.
Google Ventures has invested $258 million in the famous Uber in the summer of 2013, making it its biggest and most promising investment so far. Furthermore, in less than one year after taking Uber under its protective wings, Google has been of great help with the financing for other efficient plans that the company had. Chief legal officer and senior vice president of corporate development, David Drummond has been made named member of Uber’s board of directors in 2013, and the speculations about Google taking over Uber were available even at that time. But now, a rumor is spreading rapidly, saying that Google wants to elegantly steal Uber’s market share in this domain in which they succeeded together for a while now. As a consequence, there have been some shots in the media of a new and unknown app of Google that its representatives have been using lately.
However, Google is not the only one who steps away from the marital bed with Uber, as the Carnegie Mellon University has currently started a collaboration with Uber, for a research facility in Pittsburgh, in order to create and assemble its own driverless automobile vehicles. At present, Google is proudly talking about its autonomous vehicles transportation services, and it has been doing so since January 2014. Chris Urmson, the Google executive in charge of the project has been talking about them also at the Detroid Auto Show in January 2015.
“We’re thinking a lot about how in the long-term, this might become useful in people’s lives, and there are a lot of ways we can imagine this going. One is in the direction of the shared vehicle. The technology would be such that you can call up the vehicle and tell it where to go and then have it take you there.”
If Google won’t focus its whole attention on Uber and will not sponsor it anymore, it will leave Uber without a valuable associate in a very highly-stated business.
Image Source: Eikon Technology