Huawei, the Chinese multinational telecommunications company, surpasses Microsoft on the mobile phone market, as it managed to ship 30.6 million phones, which means almost 50 percent more than in 2014. It seems Huawei is facing a demand of its products of great and upmost importance.
Thus, Huawei becomes the world’s largest and one of the most influential smartphone vendors, even though Samsung and Apple still have the supremacy over the premium market.
Concerning its market share position, Huawei holds 7 percent at the present time, behind Apple (10 percent) and Samsung (20.5 percent). Microsoft stands fourth, after having sold 27.8 million phones, according to statistics. On the other hand, last year Microsoft had sold 50.3 million gadgets.
The Korean giant, Samsung, sold 71.9 million smartphones, an impressive number, compared to Apple. Nevertheless, Samsung’s products are said to be relatively basic, whereas Apple’s numbers started rising in contrast.
Microsoft nevertheless hopes for a positive consequence on its smartphones, by the freshly-released Windows 10’s implementation.
So, Microsoft, which incorporates the Nokia Lumia design, was outrun by Huawei, even though Lumia, previously, really did perform well in European countries like Italy and Spain, but, at the present time, Microsoft is roughly oriented towards targeting the Apple and Samsung-dominated market.
Ken Hyers, director at Strategy Analytics, said that
“Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular.”
Strategy Analytics’ report also suggested that the Chinese company had outrun Microsoft to become the globally acclaimed third supplier of handsets, after Samsung and Apple, of course.
According to Strategy Analytics, China-based company Xiaomi improved its seizure over the global market up to 4.6 percent, making it on the fifth place.
Familiar brand names, including LG, Sony or HTC, and others, comprise the remaining 50.6 percent.
It is worth mentioning that Huawei disclosed two brand new smartphone models in the shape of P8 and Honor 7, and it is a fair possibility that it will reveal yet another model at IFA 2015, Europe’s largest electronic trade show.
The general public is in for another interesting surprise, as Huawei teamed up with Google for a next generation Nexus device, whereas this would certainly boost its popularity even further.
It is only through the arrival of the next generation of Lumias that Microsoft might just have a chance in regaining the supremacy over Huawei on the market place.
Photo Credits www.phonebunch.com