Instagram continues with the quest of ‘borrowing’ as many features from rival Snapchat as possible, and introduces filters to its integrated camera. The eight different filters can be applied on the user’s face and, just like on Snapchat, the upgraded photos can be either sent in a private message to a friend, or posted to the user’s Story.
Instagram bring Snapchat-inspired filters to its camera
Instagram is constantly evolving and becoming more similar to Snapchat. Since Snap popularized photo filters, many other social media platforms borrowed this feature and, now, Instagram joined them. These filters allow users to apply funny features over their faces, such as glasses, bunny ears, or crowns.
This new feature comes with the latest Instagram update. After performing it, you can either long-press on the screen, or press the button in the right corner from the bottom, and then you access the filters. They work both for photos and for videos, and let you use the rear camera as well. Also, you can apply them in Boomerang, the special tools which creates GIFs.
All the features are brought by an update
The update brings some other new options. One of them allows users to play video games on rewind. Also, the platform introduces hashtag stickers. Instagram, as well as the mother company Facebook, continues to reproduce features popularized by Snapchat, claiming that this is how technology is supposed to evolve.
It all began when all services owned by Facebook introduced the Stories feature. This allows users to post images or videos which disappear 24 hours after they are published. Apart from Instagram, Facebook, Messenger, and WhatsApp adopted this option.
After this feature reached Instagram, the company declared that around 200 million of their 700 million users accessed Stories every day. This already overpasses the total number of Snapchat users, which is around 171 million.
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