This year’s Facebook F8 conference has come with a series of changes and updates both on the social media platform and on the other Facebook-owned services. Among the things that stood out, there was an update for Instagram that some users might find useful. It’s a payment feature that might make in-app purchases a lot easier.
Instagram also gets a payment feature
Plenty of social media platforms have decided to include payment features in their apps that have different purposes. The one in WhatsApp, for instance, allows you to send money to your friends. However, the Instagram one is a lot different. It is strictly for e-commerce, or buying products directly from the app.
This payment feature might sound great for some people. However, chances are Instagram is not testing the update on you right now. It was rolled out only in certain parts of the US as a beta, so it will take some time until it gets a final form and becomes available for everyone.
To be able to use it, the payment feature asks the user to add their credit card details. Also, they should choose a PIN to keep everything safe. Then, it will allow them to make any kind of payments, purchases, and reservations. Many businesses welcomed this feature, as it allows users to purchase products and services directly from Instagram.
The feature allows you to make purchases without leaving Instagram
You might have heard of similar features before. However, this one is a bit different. In 2016, Instagram photos had tags from Shoppable which showed their prices whenever you tapped them. However, if you wanted to make a purchase, the feature redirected you to the website of those who sold them. The new payment feature allows you to make these purchases without leaving Instagram.
Promoting e-commerce via Instagram might be a great idea. Since you only see photos on the platform, it could be a great way to promote products and increase the number of sales. Also, staying in the app while making the purchases can increase the popularity of Instagram.
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