Instagram has joined Twitter and Facebook in sending their users email highlights that they may or may not be interested in receiving.
One has to wonder about Instagram’s future. While Twitter and Facebook are usually very up to date with trends and come up with good ideas for holding on to the users they already have, and even drawing in new ones, the email highlights is not a popular one among the social media crowd.
So why then would Instagram choose to implement this of all things in an attempt to re-engage old users that haven’t been active in a while?
Whether they’re updates on people that they once knew, updates on upcoming events, or updates on how we can use our accounts even better from now on, people simply aren’t receptive ti them. They don’t enjoy having their inboxes stuffed with pointless information that they would stumble upon once they logged onto the social media platform anyway.
Gone Till June 2 has sent an exaperated tweet saying that “I hate how Twitter sends me a email for every single notification I get. I have like 3474729 unread emails. Why would I want those emails?”.
Experiment 626 agrees, sharing that “email notifications for Twitter / Facebook etc are literally the most pointless n [and] annoying things in existence, pls [please] stop”.
Ewan Cockcroft also echoes the same sentiment simply stating “Every notification i get, I get an email, SO ANNOYING WHAT IS THIS?!!!!”. Just look at his four (4) exclamation points. They’re not the sign of a happy user.
Instagram’s email highlights sound like they’re going to be even more pointless than the ones sent by Twitter and Facebook – the photo sharing platform will flood people’s inboxes with the best posts from people that they already follow.
The logic is that by directly sending people all of the amazing photos that they’ve been missing out on by staying off of the app, they will be compelled to restart using the app on a regular basis and scroll through their feed more often.
The strategy might work for people who have currently abandoned their account, but haven’t deleted it yet. The problem starts when you beginning to think of the 300 million people who do in fact use Instagram regularly. If the tweets above are any indication, all this type of emails do is create frustration.
Instagram is so new to this particular service that currently, if a user does try to hit the “unsubscribe” button in an attempt to stop the emails from invading their inbox, all they will succeed in finding is a page that is under construction.
On a more positive note, TechCrunch does manage to see an upside to the emails. Due to a problem known as “Unfiltered Feed Problem”, users who follow too many people often lose track of what their real life friends are posting because of all the clutter in their feeds. Instagram’s emails could help bring them back into focus if their posts end up being better than the rest.
The company is currently testing “Highlights” with select users, however they have every intention of including everyone else in the near future.
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