KFC cares about their customers. It cares about you and it cares about your smartphone. Not only is KFC feeding you finger licking good food, but it now also came up with a way of keeping your smart devices clean – introducing the KFC keyboard tray.
What’s more frustrating than receiving a text message while enjoying a greasy burger? Where did I put that napkin? Give me that napkin! No, no, wait, I actually have a KFC Tray Typer, I don’t care if that one gets dirty.
The popular fast food chain’s latest branding endeavor includes testing a new range of innovative food trays that have an in-built Bluetooth keyboard.
It’s a paper thin, durable, rectangular, standard QWERTY keyboard that you link to your device via Bluetooth and use it to type answers, questions, stories, thoughts or impressions to your personal contacts. Use SMSes, emails, tweets, or whatever else you have on your phone. Recharge it via USB when it runs out of juice.
The design is simple and sleek-looking. It has clear buttons for everything from letters and numbers, to options such as “caps lock”, “esc”, “shift”, “alt”, “ctrl”, to buttons specifically designed for the KFC Tray Typer – “on / off press for 2 sec”, “connect via Bluetooth”.
The keyboard is clearly a marketing tool. If the hey-look-at-me factor wasn’t enough of a clue, all you have to do is look at the tagline – “KFC is for sharing. Enjoy and tell your friends” – share some text messages, share some fries, share some conversation. Come again! Bring more of your friends next time.
But despite this, it’s also hard not to see the usefulness of the invention. Pretty much every smart device out there has a touchscreen. They’re fun to use, but also have to be cleaned every day if we’d like to still be able to see anything on our phones and tablets. Add grease, or oil, or ketchup, or chocolate sauce, and it’s enough to make you wonder why you ever bought the thing.
What KFC seem to have realized is that modern problems call for modern solutions. Trivial as they may be.
Customers have responded well to the KFC Tray Typer. When the fast food chain tested it in Germany, every person who received one with their order, took it home with them after finishing their food.
The keyboards were built to celebrate the opening of some new restaurants in Germany, and will most likely not start populating KFC restaurants around the world.
Image Source: gutewerbung.net