We are already part of a generation that is obsessed with their online image. Our Facebook profile picture needs to shine, the movies and TV series that we watch need to be the coolest trends around and it is not bad at all if we have a quote or two from super inspiring people that everyone likes to empathize with. You would think labeling could not get any worse.
But it does with this new app called Peeple. Peeple is in its early beta stage and it practically allows you to rate humans. Your best friend can get a five star while the guy who bullied you in second grade can automatically get a low score. Forget the era of information and welcome to the era of objectifying, where people are not measured by their values, but by how many stars they have on their Peeple account.
The founders are trying to play it smart and they are promoting Peeple as a new “way people can learn about each other online.” They are trying to talk us into getting the app by mentioning that you could find a cooler roommate, a great date or someone who you might be interested in partnering for a good business. The idea is logical, but it is not human in any possible way.
One of the worst features is that you can have your profile created for you (by anyone) and once that profile is created there is no going back. You are on Peeple for good. You could try looking for that second grade bully, maybe he created your profile specifically to give you a low rating. And he only needs your telephone number. You will receive a message telling you who created the profile.
What is probably the worst thing of all is that this app objectifies people so harshly, that if society decides to take it seriously, it will become a total nightmare. You will not be a person anymore, but the amount of stars you have on your profile. The “cool kids” would never hang out with a two star right? And they perhaps won’t even care if that is accurate or not.
In short, you are no better than a restaurant. While this app could teach you about the basics of business, accepting it socially would be a big no-no.
Photo Credits calgaryherald.com