LG has announced some changes in its naming scheme which will be applicable to all its future smartphone releases. The company revealed they will be using the ‘G’ branding to refer exclusively to high end lifestyle devices they come up with. This comes when we are just weeks away from the company launching its new flagship device, the LG G2. Something of this sort was already being rumored, and it now stands confirmed. The same device that was shown in the ads and videos was referred to as the LG Optimus G2 and so we all were expecting Optimus G2 release date soon.
According to Dr. Park, CEO of LG, the company is aiming to raise the standard of its devices so that those with a G branding should be seen as synonymous with the highest standards of quality, offering the best user experience.
The lower end LG devices that come with a 4.3 display will be named as Vu from now on. However LG stated they have no plans of changing the names of the phones it has launched earlier.
Experts opine the new G2 could be launched on August 7, which if true means we are less than three weeks from the unveiling. In the meantime, many of the specifications of the device has come to the fore. These include several features that could turn out to be a game changer in the segment. These include a voice recognition system which remains active at all times and is unlike other devices that needs to be specifically switched on. This system will enable the user to use voice command whenever they wish to. It also comes with a custom built camera that allows one to click photos easily and quickly. Leaked imaged have also pointed towards the use of digital versions situated at the lower portion instead of physical keys.
According to LG’s YouTube page, it might also come with some form of optical image stabilization option. Experts also believe LG will be employing the latest Snapdragon 800 chip to ensure top of the line performance which no doubt will better the Sasmung Galaxy S4 or the HTC One, the two hottest selling Android smartphone right now both of which is powered by the Snapdragon 600 processor.