L’Oreal developed the first smart hairbrush in the world. The hairbrush will be launched this week at CES 2017 in Las Vegas. The smart device is called the Kerastase Hair Coach. The new product has sensors which were designed to measure the quality of a customer’s hair, but also it is meant to reveal the effects of several hair care routines upon your hair.
The newly designed brush will cost approximately $200, being available online or at Kerastase hair salons starting with this fall. Guive Balooch, the VP of L’Oreal’s Technology Incubator, has declared in an interview that their new product is meant to fit in a bathroom of the future, facilitating the beauty industry.
The Kerastase Hair Coach is equipped with Withings owned by Nokia, also featuring a microphone. This microphone is bound to record the sounds of brushing to reveal certain patterns. The new product is also outfitted with a gyroscope and an accelerometer able to count every brush stroke and to examine the patterns which appear in brushing. The smart hairbrush also has sensors which will establish whether the hair of the user is wet or dry.
If the user connects the brush with an app, the newly designed device can reveal the frequency with which the hair is being brushed, warning the consumer whenever the brushing appears to be too hard. What is more, the gadget vibrates indicating if the user over brushed his or her hair.
Balooch has also claimed that the new device can give a daily score regarding hair breakage. It manages to measure the quality of the customer’s hair. The smart hairbrush can also provide tips suitable to help the consumer to take care of her or his hair depending on the brushing behavior and the hair type.
The new product is meant to become a hair coach, helping you have a healthy and beautiful hair, making is smooth and giving you all needed advice to take proper care of it. L’Oreal developed this tech-focused internal initiation a few years ago in Silicon Valley. The beauty behemoth has made some investments in technology and external digital launch. Last year at CES, another L’Oreal product was launched. The stretchable skin sensor was created to analyze the user’s exposure to ultraviolet light, and it was called My UV Patch.
Image courtesy of: flickr