Finally, Nokia and Microsoft may be starting to see some traction on the platform. Currently, the high-end market for Windows Phone is still under 5% but the low end is starting to see some widespread adoption in the US, India and other Asian countries.
The move by Nokia to make sure no matter the cost, the performance on each smartphone is consistent, no matter the difference in specs, has been a big boost for the low-end devices. Obviously expensive phones will run faster and will have better displays, but Windows Phone has little no lag on any devices, even if they cost under $200 off contract.
Nokia and Microsoft have managed to optimise the operating system for the lowest end devices. Unlike Android, which still suffers from lag even on mid-range devices with dual-core processors and 2GB of RAM, Windows Phone seems to work incredibly well on all devices.
In countries where low-end devices are the big sellers, Nokia is starting to see Windows Phone adoption instead of BlackBerry and HTC, who both run the low-end market with cheap products. BlackBerry is naturally becoming less of a player in the smartphone market, even with BB10.
Even with this jolt in Windows Phone adoption, it is still not the best for Nokia. The Finnish company have invested a full amount of time to Windows Phone and Microsoft has yet to give good yields, still holding back on the GDR3 update, likely to bring support for quad-core processors and 1080p displays.
Nokia may be able to work on the low-end market and we have seen various Lumia devices coming to the market with mid-range specs, nice colours and impressive performance. However, if Nokia and Microsoft want to take on top-end Android devices and the iPhone, we will need to see Redmond push their updates out quicker.