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Mercedes-Benz announced today its plans to rename most of its models, so that the new system brings simplicity, transparency and clarity to the models’ names. Mercedes-Benz is renaming models, but it has also done something many thought was impossible: it has resurrected its luxury car, the Maybach.
Mercedes-Benz is renaming models, but how are they going to do it? The official press release reveals that with passenger cars, not a lot of changes are going to occur. With passenger cars, the core designations still remain the same: the A, B, C, E and S. These letter are typically followed by a number that tells the users and buyers about the size of the engine.
But now, Mercedes-Benz factories are growing in size and variety and the need for better model branding has arose. It appears that all the Mercedes-Benz models will gain a brand-new lower-case letter.
All Diesel powered cars will lose the label Bluetec and instead will be gaining a simple d. All hybrid cars, either gasoline-electric or diesel-electric, will gain an h and all electric cars, such as the brand-new B-Class Electric Drive, will get an e. Future fuel cell cars will be marked with an f, Mercedes-Benz has revealed, while simple gasoline engines will remain unmarked.
Mercedes-Benz is renaming models and it’s also doing it by changing the name of their SUVs. The G wagon will keep its G and aside from the Mercedes-Benz GLA, which keeps its name, the GL becomes GLS, the GLK becomes the GLC and the ML becomes the GLE. Mercedes-Benz explained that the L loses its former meaning of light and becomes a linking letter.
Mercedes-Benz has revealed that it will be updating all of its SUV line-up with the new name changes starting with 2015.
Along with the changing of the models’ letters, Mercedes-Benz has also announced that it is bringing back its super-premium label, the Maybach. Mercedes-Benz has also released a teaser photo of the brand’s new Maybach S600. More details about Maybach’s return haven’t been released and it is expected that we will learn more in the coming weeks.
