Critics of the commercial said that Tesla’s “Autopilot” term is more appropriate to describe the technology. The commercial was pulled due to a complaint filed by Consumer Reports with the Federal Trade Commission.
The German carmaker’s Drive Pilot just like the Autopilot is a system that assists drivers but it’s not designed to make the vehicle fully autonomous. Both systems can enable automatic steering and cruise control on high ways, but on a closer look they are quite different.
A recent report from The Drive shows that Tesla’s Autopilot is a lot safer than Drive Pilot. Experts concluded that Mercedes’ system is so risky that it shouldn’t have been released to the public.
Drive experts added that the American car maker’s Autopilot is even safer than human drivers if it is used properly. Experts cautioned that an average customer sifting through Mercedes print ‘self-driving car’ adverts or watching a clip could easily mistake a car in Drive Pilot for a driverless one.
Critics of the ad said that self-driving cars need no human driver at all, which is not the case with Mercedes’s E-Class. And the ad campaign becomes all the more more confusing as similar ads show drivers take their hands off steering wheels.
Print ads are slightly less deceiving as ad maker stated that the car cannot drive itself. However, that is a violation of fine prints rules, as publications can provide more details on an ad but not contradict the entire narrative.
Mercedes said that the 2017 E class was designed as a step towards a car crash-free future. Since the car maker doesn’t seek to create potential confusion in the marketplace it will voluntarily pull the ads.
A spokesperson for the company wanted to clarify that the ads were banned because the company didn’t want customers to take a fully autonomous vehicle for a Drive Pilot one, such as the new E class.
The company is working on a genuine self-driving car called the F015.
Nevertheless, Consumer Reports could be irked by the Drive Pilot moniker too, as earlier this month it eyed Tesla. The group urged the U.S. automaker to rename its ‘Autopilot’ system as it may create confusion among customers. Tesla declined to do it.
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