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FollowRemember how at the beginning of this month we reported that PlayStation 4 was selling like hotcakes in the UK? It seems that Microsoft isn’t liking that very much and that it decided to do something about it. It cut the price of the Xbox One in UK in hopes that it will revive sales.
Microsoft has officially confirmed that it has cut the price of the Xbox One in the United Kingdom by £20, which means that the game console is now priced at £329. They also added that the drop in price will only be applied to the UK and that it is an effort to close the gap between the Xbox One and the PlayStation 4.
Should North America customers also expect a drop, even if Microsoft particularly said they would only cut the price in UK? Some say that they should. Analysts believe that Microsoft’s move is done in anticipation of the winter holidays and that during the holidays Microsoft will indeed drop the prices in North America. Here’s what one analyst had to say about this:
If the slight price cut helps in the UK, I can see Microsoft trying the same thing here for the holidays, but it could come in the form of a rebate or perhaps they will opt to just run the free game promotion again. They know Sony has sold a lot of PlayStation 4 consoles and Microsoft will be eager to try and have a successful holiday season and if doing something is going to help them sell more consoles this holiday than Sony, I would think they will do it.
What are your thoughts on this matter? Are you happy that Microsoft is finally doing something to narrow the gap across the pond? Are you living in the UK and will you be purchasing the Xbox one? Share your thoughts and comments with us in the section below.
