The Chinese Government banned gaming consoles in 2000. They probably realized that the ban was not as beneficial as expected. The reason was that games have effects on mental health, but what other things do not?
Now the Chinese Government decided to lift the ban. The first gaming console to enter the market is Microsoft’s Xbox One. Microsoft reached an exclusive deal with the country’s third largest mobile carrier, China Telecom, to exclusively sell Microsoft Xbox One. The statement of Microsoft China’s spokesperson is slightly confusing, as he points to an exclusive partnership with China Telecom, but mentions the console’s availability through other channels too.
Microsoft Xbox One sales doubled in June compared to May. Kinect stopped being bundled with the gaming console since June 9. The price dropped by $100, so it may have been possible for Microsoft to achieve some impressive sales.
Microsoft Xbox One will come after Microsoft teamed last year with China’s BesTV
Last year, Microsoft teamed up with the Chinese company BesTV to produce the Xbox One in the newly established Shanghai Free Trade Zone. This April, Microsoft set September as the release month for the Chinese market.
The price for Microsoft Xbox One on the Chinese market has not been released yet. Sony plans to sell its PlayStation 4 in China as well, but no dates have been set so far. Gamespot says that according to a study, there are more than half a billion gamers in China, a very attractive number for all the gaming console producers. Venturebeat says that according to market researcher Newzoo, China will become the biggest game market by 2016. A total of $25 billion in revenues are expected.
The important lay-offs announced recently by Microsoft mean that the company goes through an important transition. The company will focus more on the mobile world, betting on cloud computing and cheap Windows powered smartphones. Nevertheless, Microsoft is expected to be more open-source friendly. With Microsoft Xbox One present in China, the company can surely benefit some fresh breath of air offered by the access to one of the largest markets in the world, a market currently going up. BesTV New Media CEO, Tao Mingcheng, believer the console will be a success among mid and high end market family users. In September Microsoft will launch the gaming console in 26 other markets too.