More people jumped on attractive online offerings during Black Friday this year without losing a seat on the Thanksgiving Day table. Thanks to mobile devices, online shopping has never been easy, fast and convenient.
While stores felt the peak of shoppers rushing to them on Black Friday, online firms have already felt the rush since the start of the week as they commenced to release their deals online a few days ago. Thanksgiving Day however, saw the climax of shopping ever, and a big contributor is you bet, online shopping.
Smartphones and tablets shopping is getting really popular these days, especially when there is no computer around, and you want to purchase something. IBM Smarter Commerce said, that the number of purchasers making buys on Thanksgiving from mobile devices increased to 65.3 percent from 2011, mostly because of the equally increasing number of mobile owners worldwide, than last year.
It turned out that the Thanksgiving Day big spenders are tablet users with iPad users specifically making up to 10.7 percent online shopping during Thanksgiving. Internet retailers saw a 17.4 percent increase in sales on Thanksgiving compared with Thanksgiving Day last year, and that is mostly credited to the increase in mobile shopping.
Smartphones are great tools for online shopping, making comparison of item prices easier, faster and more convenient. When people found online that there is a better deal, what they usually do is wait till they get home and sit in front of their computers before pulling out the plastic. Likewise, some people were not able to get up from the Thanksgiving dinner table so they have to make the pre-Black Friday purchase online.