AT&T has continued to drop the price of the on-contract version, from $149 to $99 on a two year deal. AT&T is still the only carrier offering the Moto Maker tool to customise the device, anyone who wants the phone on contract has to go through the carrier.
Motorola has now dropped the Moto X price to $479 off contract, this is a big move to try and grab people who want to buy a Nexus device, but we believe it is a little too late. The Moto Maker still does not have wooden backing or etching and it almost feels like Motorola has dropped the big push on the Moto X.
Still, the Moto X is now available for $99 on contract and $479 off contract, it is almost like the prices set before the big release, when everyone believed Motorola would launch a Nexus-type device with a cheap off contract price and $0 down on contract.
Even though the Moto X might be selling well, we look forward to the next generation of devices. Will we see a second generation Moto X or will Motorola decide to keep adding parts onto the Moto Maker, eventually adding internals to ramp up the Moto X capabilities.
This would be a valid and impressive way to keep the Moto X going without announcing a new generation every year. This would work similar to how Phonebloks was proposed, except the phone is not modular and is built in Fort Worth, Texas with all the parts structured together.