In a rush to make sure all carriers were willing to ship the smartphone and have the phone out at an appropriate time, Motorola did not launch the Moto X with wooden backs or personal engravings, two key features on the Moto Maker tool.
Motorola also caved into AT&T’s request for a long period of Moto Maker exclusivity, meaning Verizon, Sprint and T-Mobile could not sell the custom version of the Moto X. We believe this bit into the sales really harshly, considering AT&T only grabs about 30% of Android buyers.
All of these problems may be fixed in time for the holiday season, Motorola has ended the exclusivity deal with AT&T and engravings are back on Moto Maker. Now all we are waiting for is the wooden backs, something Motorola has been teasing lately, pointing to a holiday release date.
We still have no firm date and the likelihood of Motorola announcing the wooden backs before Christmas is low. We expect they may announce the backs before New Year and if they cannot meet that date, it is likely they will release them sometime in early January.
When the Moto X was officially announced, Motorola showed off four different types of wood on the back of the smartphone and then disappointed everyone by saying the backs would not be available until sometime in Q4.
The wait might be over, but we wonder how many Moto X fans have actually waited all this time to grab the wooden backs. Motorola CEO Dennis Woodside has said they are making about 500,000 units every week a month ago, but this may have slowed down since November.
Either way, wood is a material we have not really seen on the back of a smartphone and Motorola will be the first. The Moto X is already a nice, well design smartphone and we wonder how big the difference will be with a wooden back aesthetically.