It’s true that many have beef with Apple, and for good reason. When the company isn’t tricking you into buying tech at outrageous prices, they’re busy forcing you to buy their tech by bricking your devices. Error 53 has already become notoriously famous because it bricks your device if you didn’t want to spend $150 or more on changing a button.
But Apple isn’t the only company to pull a similarly disrespectful move, as Nest is disabling all Revolv smart home hubs. This move came despite the fact that the company sold the products with a life-long subscription and that the devices will be bricked indefinitely starting in about a month.
Starting My 15th, Nest is going to be rendering all hardware purchased so far for their smart home line practically useless. So all the smart home hubs priced at around $300 will become just fancy, tear-shaped bricks. And all of this is going on because the company got a better deal, rendering the Revolv products redundant.
According to the founders of Revolv, their product was a great first step into developing a futuristic, connected home. They go on saying that it wasn’t perfect, but that the company worked hard to create something that they, along with other smart people, could keep building on. But Works with Nest is developing into something far more secure, more useful, and just plain superior to anything Revolv had created.
Still, that doesn’t really work for people who spent money and got life-long warranties for products that are going to be permanently disabled by the company from which they bought them in the next month. Understandably, users are outraged with the recent developments and are waiting for at least an explanation.
One particularly annoyed Revolv hub owner, who also happens to be the CEO of Televero, Arlo Gilbert, had this to say about the Tony Fadell, the CEO of Nest Labs:
When software and hardware are intertwined, does a warranty mean you stop supporting the hardware or does it mean that the manufacturer can intentionally disable it without consequence? Tony Fadell seems to believe the latter. Tony believes he has the right to reach into your home and pull the plug on your Nest products. Google is intentionally bricking hardware that he owns.
With Apple pulling similar stunts with their iOS 9 update, people should start being worried about how the Internet of Things is affecting their lives. If a major company can just disable your device for which you paid some serious cash just because they want you to buy a newer, more expensive version of the same device, we’re definitely not headed down a good road. Just saying…
Image source: YouTube