Follow
The use of cookies is the best and most used such tool, but there are others that advertisers use together with websites and companies.
If you are the type of person that has a powerful aversion against the ads bombardment you are subjected to on a daily basis, you may be glad to hear that you will benefit from a new Facebook advertising preferences tool.
So far, Facebook hits you in the face with all sorts of ads, based on your Facebook activity, including your own statuses, liked pages and shared content.
So if you are genuinely interested in the Games of Thrones season finale, you probably received a lot of ads that are connected to your hobbies and interests. Sure, the problem with Facebook ads is that they are not so relevant and many people complained about them. Many people resent them passionately and many avoid them. In order to clean things up and humor its users, Facebook announced it would release this new Facebook advertising preferences tool which will work more or less like the traditional cookies.
Let’s take a deeper look into the matter, as it was explained by tech columnists:
On Thursday morning Facebook announced a host of changes to its advertisements, including tracking on sites outside of Facebook.com, and an option for you to adjust your ad preferences. Soon, Facebook says, the site will also begin using information from the websites and apps you visit outside Facebook, too. Separate from the cookie announcement, Facebook is also premiering a new tool, accessible via every ad on Facebook, explaining why you’re being shown an ad, and allowing you to adjust your interests to prevent or encourage targeted marketing. With the premiere of the ad preferences tool, you can have more control over how Facebook interprets your activity.
In other words, in the immediate future, if you write a status bragging about your new shoes, it is possible to select, block or encourage advertisers wanting to sell you trendy footwear. On the other hand, there are people who won’t like this at all, as the advertisement industry seems to become more and more aggressive these days.
Maybe Facebook wants to cleanse our feeds of unnecessary and annoying ads, but at the end of the day, it will just provide its big-money paying clients with more detailed information about us, our Internet activity, preferences and interests. The new Facebook advertising preferences tool is going to be available for US users in the next few weeks. Let’s wait and see how it works.
