This is not the first time when a tech giant partners up with the fashion industry to bring people a little bit of both hi – tech and designers’ touch to mobile and wearable technology. While Apple’s collaboration with Burberry for instance is well known, recently Google announced a joint venture with fashion mogul Fossil Group to design the upcoming and much expected Google smartwatch. Following the same logic, Google indeed needed some new fashionable Google Glass frames and who can better provide for them, if not an international successful company such as Luxottica Group, which also runs more than 5,000 stores all around the United States, a distribution network Google plans to use to further promote and sell the Google Glasses to the general public.
Apparently, Google’s attempts to make the glasses more and more welcomed by the masses become less focused on promoting the hi-tech that accompanies them and more concerned with usability, practical features and user friendliness. Earlier this year Google unveiled the four frame styles that can be outfitted with prescription lenses, while now they are aiming to turn the cyborg device into a human – wearable hi-tech fashion accessory. We don’t have a price or an official release date, but speculations tend to place the big launch sometimes later this year.