Facebook released this year the 360 Video application, which seems to have success all around the world. It is a very impressive way to share experiences, places and stories with your friends. It seems that they are not going to stop as the social network introduced two new features for publishing the 360-degree video.
The first one, named Guide, is giving the publishers a way to provide viewers with a guided tour of their videos. This way they make sure that viewers will see the most important moments. The second one, Heatmap helps the creators of the video to see which portions of the field gets more attention from the viewers.
Paul Beddoe-Stephens, one of the most important Facebook 360 partners, provided more information about this two new features. He said that Guide lets us set the narrative for out 360 videos by highlighting specific points of interest in the field of view over the course. This way, a user can make sure he will not miss any action. It is your choice if you want to use Guide or not. However, if you are going to use it, it will be turned on by default. You can always turn off Guide by swinging out of the scene to explore the full 360 video on their own.
Heatmap reveals the most watched parts of a video. This will help you know what your users prefer to see. This feature will be able to use only if your 360 video has more than 50, 000 viewers. If you want to find out more about Heatmap go to your Bideo Library, under Publishing Tools and there is more information about it.
These features will be a great help for all the publishers. They will know what their users want and they will focus on certain fields in order to improve one’s experience on their Facebook page. Do not forget that what your audience thinks about your post is the most important thing on a social media network.
If people like your videos, they will share them. This means more and more users who are able to watch what you are posting and maybe buy your products or use your services. We are hoping these new features will make publishers paying more attention to their audience.
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