Creating music requires a vast musical culture and education, an obvious talent and a lot of passion. Then comes the technical part, that involves studios, programming, sound engineering and other voluptuous tasks that take time and need a lot of specialists to get things done. Fortunately, for those who can’t afford all of this, there have been created applications for smart gadgets that can help a simple someone create his own song.
A new iPad TV spot featuring music creation apps has been dropped by Apple at the Grammy Awards, telecasted on CBS,featuring Swedish recording artist Elliphant, UK producer Riton, DJ The Gaslamp Killer and Parisian film director So Me. The commercial is a 60-second short movie that has been filmed in a very documentary-style with the help of the iPad camera (the app Manual Camera) and it follows all three musicians while they record, produce, remix a new variant of the song “All or Nothing” that is part of Elliphant’s repertoire. TBWA\Media Arts Lab is the one who co-produced, the spot, along with Apple.
Will Bensussen, a.k.a. Gaslamp Killer, an L.A.-based producer and DJ. Has stated his opinion about this novelty.
“I’ve been using an iPad in every single performance I’ve done since 2009,” says Will Bensussen. You can only have so many big giant keyboards in your house, and it’s an extremely dynamic tool for creating music from scratch as well as spicing up music that I’ve already made.”
$18 billion profit registered only in the first quarter of the year has taken Apple to the next level and as a consequence, has been paying a lot more attention on their iPads and how they can fulfill their customers’ desires. However, the value of the sales of iPads in 2015 is lower than of that in 2014, according to the same period (the first quarter): 21.4 million vs. 26 million last year.
The price of the Grammy spot has been quite high,$2 million, but it should rapidly bring profits to the company; the Grammy ad rates have increased considerably, as last year, a 30-second commercial had a $1 million bill attached to it.
The iPad Air 2 has also been showing off its capacities through a recent commercial in which the rock band The Orwells use it professionally, as far as the scores are concerned. The song “Change” is the one that gets the help of the iPad.
Image Source: Audo Fanzine