FollowIt seems like all hope is not lost for Blackberry as major mobile carriers in the U.S. Like AT&T,
Verzion and T-Mobile have not turned down the idea of promoting Blackberry 10 phones with their
service plans. These mobile carrier believe in the legacy OS, which had been always a business
oriented product. All the carriers are putting their faith in the new devices and are really optimistic
about the future too.
The Blackberry OS 10 will be a completely Touch enabled OS. Although, Blackberry will also be
presenting handsets which have a full qwerty keyboard, for people who do not find it comfortable to
type on a touch screen. Blackberry will be launching two new devices on the 30th of January. The
market share of Blackberry might have a mere 70,000 apps but it usually has the top application
used by people the most frequently.
AT&T claimed that it would not be right to ignore the best business phones out in the market,
especially for their current Blackberry customers who would want the latest offerings from their
carrier network. Verizon is keeping its fingers crossed on the success of the upcoming phones but is
willing to support the platform completely. Whereas, T-Mobile is pretty confident that the new OS
will be a major hit in the business market.
Blackberry had already lost a significant amount of its platform share, currently at less than 5%
globally, due to the sudden popularity of Android and iOS. Now, the Windows Phone platform
also is the immediate threat to the company due to its slow but gradually increasing popularity. In
fact, if Blackberry is not able to give Windows Phone a tough competitive for the third smart phone
ecosystem, it could be a farewell for Blackberry and RIM as well. 2013 is a year to watch out.
