Facebook wants to equip its messaging platform with AI capabilities. There is quite a lot of work to be done, so it decided to acquire Ozlo, an artificial intelligence start-up, meant to help them with modifying Messenger. On Monday, the company confirmed the acquisition, but didn’t reveal any other terms of the contract.
Ozlo will help Facebook improve its AI strategies
Facebook has great plans for Messenger, and embedding AI capabilities within the platform would greatly improve the user experience of the service. After Ozlo comes aboard the Facebook team, the company will bring novelties on the messaging platform, all of them powered by machine learning techniques.
Ozlo is a start-up company from Palo Alto, California. On its website, it claims to have collected knowledge on more than 2 billion entities and used this information to build AI systems. With the help of this data, these systems are able to understand the world outside and offer their best suggestions. Among these AI capabilities of the systems, there’s also the answering of questions which require more complex responses.
Adding more AI capabilities on Messenger
Facebook has already introduced an AI-powered tool for Messenger, called M. However, this digital assistant has quite a narrow functionality, and the company planned to expand it. The information provided by Ozlo, as well as their technology, will bring plenty of AI capabilities and better experiences with Messenger and its smart assistant M.
Since M’s release in April, Facebook claims to have managed to improve the chatbot’s ability to negotiate. Now, they are planning to make Messenger the platform where you can talk not only to people, but also to businesses.
By allowing businesses to reach their target audience easier, Facebook will launch a monetization process. However, this will be quite slow and deliberate, so we cannot tell when it will become widespread.
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