The latest tool designed by Dropbox to help businesses named Paper was launched on January 30. This collaborative modifying software has been in progress since 2015. The project was announced in October 2015, and Dropbox kept working on it since then. In August 2016, the tool entered the beta phase.
The software created by Dropbox is strikingly similar to the workplace cloud apps designed by Google. Paper, which is a writing tool and document editor just like Google Docs, represents the primary point where all the features and services of Dropbox are concentrated, maximizing the experience.
Paper represents the latest try of Dropbox to direct businesses away from Google and Microsoft or to encourage enterprises to sign up for Dropbox services. This change is part of Dropbox’s shift, switching from consumer storage toward helping giant businesses, being more self-sustaining and lucrative. Back in 2015, the company gave up their Carousel photo storage and its Mailbox email app.
Instead of focusing on consumers, Dropbox chose to invest all their resources in developing Paper and other projects which transform their website and mobile apps into a suitable place to work. Now, users are wondering whether Paper is Dropbox’s transformative product just like the company intended it to be. The company is aware of its competition, knowing that big corporations may already pay for Google’s G Suite or Office 365.
Thus, Dropbox needs to use a smart strategy or otherwise they will risk irritating companies which may enjoy working with Google or Microsoft, or they do so just out of necessity. That is why Paper is not only focused on creation. The tool will help you edit, import and collaborate on other file types from Microsoft and Google.
Rob Baesman, the head of product from Dropbox, stated that they expect business to use Paper in environments where employees are used to working with Google or Microsoft product, and they respect that decision. Nevertheless, some experts wonder whether this new feature is qualitative enough to face competition. For example, last week, Box, a competitor, has just launched its new note-taking productivity software which is capable of fulfilling the same attributions like Paper.
However, Dropbox considers Paper to be a method of unifying the streamlined and disparate workflow which is experienced by every employee at some point.
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