The newest edition of “The Why” has presented a question of high interest for anyone who interacts online, works on browsers and givers personal data on social network websites or applications. “Why pay more money for internet privacy?” is the hottest topic of the moment and it concerns all internet users, because privacy online is actually a feature that comes with the territory, for free. So the question is well asked, taking into consideration that users shouldn’t pay extra for something that is supposed to be there in the first place.
ABC News, AT&T’s U-verse has made a proposal to consumers when launching its GigaPower Product. The offer is a good deal and it sounds like this: for only $70 per month all customers pay, they can also be part of their AT&T Internet Preferences and choose a “premier offer” priced with 29 additional dollars. Susanna Kim of ABC News wanted to translate this information.
“In other words, customers who don’t choose AT&T’s ad-supported model pay an extra $29.”
For this amount of money, the users can opt out of having their web sessions followed and inserted with directed ads drawn from their history of their browser. However, all the user’s information will not be kept private with the help of GigaPower.
The AT&T has made a public statement in order to set things clear with its users.
“You won’t necessarily receive more ads when you are online, but those you do see may be more suited to your interests. If you search for concert tickets, you may receive offers and ads related to restaurants near the concert venue. After you browse hotels in Miami, you may be offered discounts for rental cars there.”
The subscribers of AT&T would be routed to its “Internet Preferences web browsing and analytics platform”. For $30, their IP address would be safe and not shown in browsers. Presently, the network is available to customers in Austin- Texas, Kansas City- Missouri, Dallas, Fort Worth, Raleigh-Durham and Winston-Salem, North Carolina.
Adam Levin, founder of Identity Theft 911 believes that even if the program is rare in the large tech companies, he would prefer that firms invest more money in security and privacy in general. His personal company has its hands full of online privacy, includingidentity theft recovery services. Also, Levin thinks that privacy should always be a default setting, and not a premium one, and his argument is that the internet privacy is like the air for humans – and that should not ever be charged in a civilized world.
Image Source: Collective Evolution