The mobile app, currently available solely for iOS devices, was developed by Dom Hofmann, more famous for being the co-founder of Vine, a video sharing service based around ultra-short looping clips (with a maximum length of 6 seconds).
The free software can be downloaded from the App Store, and upon being installed, it prompts the user to choose a nickname, and associate it with an e-mail account and a password.
Peach also requires people to make sure that this new profile is correlated with their mobile number, so as to assist them in reconnecting with friends and family who are already actively using the platform.
The new messaging tool appears very simple and limited at first, especially since there is no newsfeed, and instead just the latest updates are displayed, in the user’s friend list.
However, as those who’ve downloaded the program on their devices become more actively engaged in it, they soon realize that its features are actually quite diverse and intriguing.
The key concept is that of “magic words”, which are employed in order to bring the user’s cues and commands to life. The expression of thoughts and feelings can take various forms: actual text, images, sketches, animated content, videos, tunes and even emojis.
For instance, by writing “GIF”, the software opens a search box: the user can afterwards type in a word or phrase, and be provided with a list of results showing animations relevant to that topic.
Upon selecting one of those GIFs, it’s possible to turn it into a status update, which can be shared with everyone from the friendlist.
Similarly, the word “Draw” allows chatters to explore and reveal their artistic side, by doodling something and then showing it off to family and peers.
The command “Shout” followed by a phrase makes it appear in super-sized characters, while “safari” permits the browser to take over in order to open a URL.
“Rate” gives users the chance to express how satisfied or dissatisfied they’ve been with virtually anything (from restaurants or hotels, to movies and books), on a scale from 1 to 5.
By typing in “song”, the software instantly recognizes whatever the user may be listening to at the moment, and posts that tune as the latest status. Those in the friendlist can then check out the song just by clicking it and playing it using Spotify or Apple Music.
Other self-explanatory commands are “here” (which shares the user’s current whereabouts), as well as “time” and “date” (posting current time coordinates).
“Weather” gives out local weather updates, “battery” can let friends know when the user’s phone’s about to die, while “move” can prove helpful to those wanting to share their latest fitness achievement, in terms of miles or steps walked during the day.
There is also the possibility to say good night or good morning, to roll a dice, or to add various TV shows, feature films, books or video games, so as to let friends know what’s keeping you busy at the moment.
In order to show appreciation towards the latest status posted by a pal, there is a “like” button and also a comment box, but everything happens publicly, all communication occurring and being displayed on the user’s profile.
Peach even integrates a set of actions (“wave”, “hiss”, “cake”, “kiss” etc.), that send out notifications similar to Facebook’s “Poke”, when someone wants to say hi or catch another person’s attention.
While the messaging app now appears to have become the latest flavor of the month, it remains to be seen if it will stand the test of time, especially alongside numerous other competitors, such as Facebook Messenger, Snapchat, Whatsapp, Hangouts, Viber, Line etc.
Image Source: Ooyuz