Google earns profit from ads. However, the company has made a name for itself by putting the users first. That is why all of the online content managed by Google will feature personalized ads from now on.
A new Google tool will allow users to choose the content of the ads that they will see on the pages they are browsing. The new feature will offer users the liberty of choosing certain categories they are interested in, thus creating an illusion of adware choice.
The opt-in tool that will be made available to the general public soon will permit users that are logged in their account to choose from a wide array of areas of interests. If some subjects are not listed, then the individuals will have the chance of introducing their new category.
The topics are not quite standard. They are derived from the Google activity of users. By Google activity, the company refers to the videos that users watch on YouTube, the common searches that they make on Google, and the most visited pages.
For example, if an individual watches a lot of cooking shows on YouTube, browses cooking blogs, and searches for recipes, then that person will have the opportunity of choosing to see cooking-related ads in their browser.
The same principle does not apply to Gmail topics. According to Google, they will only be used for the ads that appear within the Google email service.
For the moment, the topics that are available are only those who apply to YouTube. However, the categories will soon be expanded.
Another important factor that will help the new tool deliver personalized ads will be the amount of personal information provided by the user. If the service has access to data like age or gender, it will be able to better sort the content featured in the ad space.
For those who like to be surprised with the ad content, they will be able to turn off the personalized add feature. The service cannot be disabled.
The good news is that users will thus be able to control the ad content of more than 2 million websites that partner with Google when it comes to ads. They also have the possibility of choosing not to see a particular ad.
What is your opinion on personalized ads? Are they a better idea?
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