Pokemon GO had been a world phenomenon, with millions of users in the whole world. It managed to take over Candy Crush’s records, as the most popular app. However, it seems that its popularity is not so good in the United States. According to a report, the game has dropped by over 20% regarding its American users.
The SurveyMonkey Intelligence report shows us that the game had more than 40 million average users. Now, the number dropped to 30 million. An average user is a person who plays these game at least once in a week. We were not expecting that, as the app was released only a month ago. We know that many people just wanted to find out more about it, at first. Like every other game, its most players were in the beginning. This thing happened also to Candy Crush or Angry Birds, games with millions of users. They are still one of the most popular apps, but they don’t have as many users as they used to.
However, Pokemon GO seemed to be a game that would make history. We know that the most popular games only retain about 30% of players a week after they first use it. This means that Pokemon GO is still one of the best because it had kept more than 60% of its players.
We will see what is Niantic going to about this. They seem to be more interested in banning users who want to cheat. The company forced many apps to shut down after they were used to catch more Pokemon without even leaving the house. There are some players who have already filled their Pokedex. The question is: what is Niantic planning for us? We already know that they began to test a new system. Moreover, they are having millions of users who still play the game often. A new update is going to be launched this week. We are hoping we will see new features and the game will allow us to do more things.
Niantic should find out new ways to keep the players in the game. They are filling up their Pokedex and are running out of places to explore. What do you think? What improvements could Niantic do to keep its users?
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