The giant tech company Samsung is working on the development of Gear VR 2 and Gear VR 3 headsets, seeing the AR niche as a significant opportunity. Samsung is already part of the VR world due to its Samsung Gear VR headset. The tech giant became to be successful in the field of virtual reality.
Experts argue that Sung-Hoon Hong, the VP from Samsung, has declared on December 15 during the Virtual Reality Summit in San Diego that Samsung is currently developing two more VR sets. The first device is called the Samsung Gear VR 2. Hong claimed that the VR device would be shortly launched.
However, Samsung is also planning to create another headset based on augmented reality technology already existing from start-up VR company Microsoft’s HoloLens and Magic Leap. The VR business of the South Korean Company is already hugely popular. Based on the data provided by a market analytics firm known as IHS Markit, this year Samsung has sold approximately 5.4 million Gear VR headsets.
We need to keep in mind that the launch of this product happened in November 2015, registering great success. This incredible achievement will provide Samsung the widest VR installed supported by all the leading VR headsets being launched by top brands.
Hong claimed that Samsung’s plans for the future imply focusing on heavily augmented reality (AR) instead of VR. He considers that AR represents a better business evolution for Samsung. In San Diego, at the Virtual Reality Summit, the VP of Samsung, Hong, has declared that augmented reality is the next goal that needs to be achieved by Samsung to propel it to a top position among tech giants.
Samsung is expected to launch its AR glasses shortly after launching its Galaxy S8 next year. The new AR glasses will be launched after the Gear VR headset will appear on the market in February 2017. Next year, the company might also issue a new edition of the Gear VR, but also a new pair of smart glasses. These revolutionary smart glasses seem to be very promising.
Hong has also implemented a very bold idea. He asked Samsung’s fans to come up with new ideas for the developing of the new AR glasses which are soon to be launched.
Image courtesy of: wikipedia