In September 2014, the Survey taken by Per Research Center has revealed the presence of some small, but interesting changes in people’s priorities and interests regarding these social networks. This survey refers to 2003 adults, from which 1597 are internet users.
Facebook has clearly remained on the highest peak of online interaction. The number of people who use Facebook hasn’t changed very much, but the time spent on the platform surely got a positive lift. More than 70% of the users visit the site daily, and more than 45% of them enter Facebook several times a day. 65% of the users constantly share statuses and files, comment and post on this site.
The main reasons for the obvious growth in the number of users are: smartphones and tablets (as portable devices) became much more accessible, while in 2012-2013 they were expensive and not so easy to find (neither the right model, nor a good price that fits the budget); children and adolescents use cheaper models especially designed to access social media; there are paying packages that include unlimited social media access, etc.
However, Facebook users are multitasking and also prefer at least one other social network besides Facebook. If in 2013 the percentage was of 42, in 2014 it reached 52. The second best after Facebook is by far Instagram, where users can upload and edit personal photos and share them with friends and interested outsiders. The connection between Facebook and Instagram is used by 21% of the adults surveyed, in comparison with 17%, in 2013. The age of the majority of Instagram users is somewhere between 18-29 years, so its success shines mostly in the category of young adults.
Linkedin is used by more than half of the internet users that finished college, because its characteristics are strongly related to this particular thing. The number of users enjoying Twitter has decreased by 10% in 2014, even if it grew in 2013 with 27%. Pinterest is very much appreciated by Facebookers : 88% of them visit this social network daily.
All in all, 2014 has absolutely been a good year for social media, that has gained not only stability, but also a certain quality of the interactions and time spent online, rather than quantity and numbers.
Image Source: PCmag