The Japanese Manufacturer has issued a recall of 72.000 vehicles due to problems with the EyeSight pre-collision braking component driver assist system .
Only last year the same company had to recall 660,338 cars because of issues with brake system corrosion caused by the use of salt in winter road-clearing. In both these recalls, the manufacturer claimed there were no reports of accidents or injuries as a result of the defects that caused the recall measures.
The 72.000 cars that are to be recalled by Subaru are new models, including the 2015 Subaru Impreza and the 2016 Subaru WRX. Since this is not the first time Subaru was forced to take such action it is estimated that the company’s image will suffer a bit.
The massive amount of cars that have been recalled in recent years reflect Subaru’s growing popularity in the U.S. with record sale being registered by the company every year. Reports say that the switch that turns on the brake lights could fail under certain conditions affecting the automatic braking system and causing it to fail.
Early in 2013 Subaru stated they have set a goal of 500.000 cars sold annually in the U.S. for 2015. The company had sold more than 330 thousand cars, in 2012. The goal was reached one year earlier with Subaru selling half a million models by December 2014.
However these recent recalls caused by brake related problems, might affect sales in 2015 and 2016, especially since the drastic measures were applicable only to new 2015-2016 models.
Some opinions about the recall are positive however, with many people appreciating Subaru’s honesty and concern for passenger safety. In actuality many people believe these measure might actually help the company’s sales rather then diminish them.
Customers might acknowledge that Subaru preferred to issue costly recalls early regarding EyeSight on its own expenses rather than wait for reports of brake related accidents to arrive.
In comparison GM was fined $ 35 million by the Federal Government for not acting on ignition switch defects. GM’s failure to recall the cars in time cause death death of at least 13 people.
Many voices wanted a raise to the maximum penalties the government could levy to ten times what GM paid. It was revealed that GM know about the ignition switch problems as early as 2004.
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