PlayStation already had an integrated application for music streaming: the Music Unlimited. But Sony has replaced its own music streaming service with a famous name. Spotify has amazing stats: 30 million available songs, 60 million users who are active and, surprisingly, 15 million of them are subscription payers. Murray Pannell commented that the partnership with Spotify confirms PlayStation`s will to survive in the music streaming field, but not only. I also means, according to Pannell, a strategy which should assure the progress of PlayStation in music.
Spotify is available on both new versions of the PlayStation, the PS3 and PS4 strating with March 30. It is available in 41 markets all across the globe and it is completely free. If you are a PS3 or PS4 user, you`ve probably alreay found the Spotify icon in your PlayStation menu. It should be found in the place Music Unlimited was. The PlayStation 4 version of the application has a nice technology integrated, that allows the user to listen to music at the same time they play any game. The music is played lower than the special effects and sounds that belong to the gameplay, making it possible to enjoy a song you like while playing your favorite video game.
This simultaneous playing should go without a problem with almost any game. However, some will require little changes in the menu to enable this feature. The PlayStation 3 version of Spotify does not have this capacity.
Spotify is well known for letting you create your own playlists and sharing them throughout the internet or with your friends. This seems like a perfect feature for the gaming community as well. Who knows, maybe in the near future we will have playlists created especially for a certain type of game or a certain name. Also, this would provide the gaming community a new subject for its discussions between gamers.
“I guess there’s a long-term strategic play here, which is that for a long time, a lot of developments in the industry prioritised personal listening of music – starting from the Sony Walkman, right? We noticed a few years ago that we were investing a lot of time in creating a very personal experience; people were spending a lot of time with their headphones in, but they maybe weren’t finding it as easy to play music at home any more.”
commented Tim Grimsditch, marketing director of Spotify.
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