The mobile carrier decided to team up with Google to sell its apps to mid-size businesses. The cloud-based applications like Gmail, Google Drive and Google Docs will be available soon through Sprint. Why would mid-size business want to buy services from Sprint instead of Google? Besides the fact that Sprint resells Google Apps, it will offer 24/7 end-user call support.
The whole package offered by Sprint is designed to provide full support for businesses. Verizon already offers similar offers to customers, so Sprint is trying to catch up with the largest mobile carrier in the U.S. Speaking of competition, while Verizon just started the Smart Rewards program, Sprint and T-Mobile will probably merge forces to serve a larger customer base.
Sprint presents three advantages for the new mobile centric business offer. First, besides non stop support, the company will provide on-line training at no extra charge. Boost eLearning is a platform containing more than 400 apps for training and learning. Another advantage is the fact that clients have access to complete solutions for productivity. Sprint brags about its classical mobile telephony services, as an advantage of the new offer to mid-sized businesses. The carrier plans to introduce HD voice capabilities soon.
Sprint resells Google Apps along with numerous mobile centric business services
To have easier deployment, Google apps will be preloaded. But Sprint will not extra charge clients for any of the products made by Google. For example, $10 will give an employee unlimited access to cloud storage, along with the usual Google Apps. Sprint will gain two advantages out of this package. Probably the most appealing is the attraction of new clients interested in the whole package. Potential clients need to know that they do not necessarily have to be Sprint clients to have access to Sprint’s Google apps and services.
Sprint resells Google Apps at the same price, but it will also make money by charging for various services like consultation for mobile deployment strategies and creation of single sign-on capabilities.
In the press release, Sprint brings the argument of Mike Sapien, principal analyst at Ovum. “There is a growing need for solutions built around mobile collaboration that is both well integrated and reliable. The role that Sprint will serve as a major mobility provider with integrated Google Apps represents a very significant step towards helping businesses meet that need.”.