FollowAccording to CEO John Legere, T-Mobile will soon begin to sell the Apple Inc iPhone in about
90 to 120 days and will also impose his plan to eliminate subsidies of cell phone at the same
period. The CEO refuse to disclose the details as regard the agreement of the company with
Apple besides that. He said this will manifest within three months instead of six to nine months
which people have envisaged. Also, Legere disclosed to Reuters at the Customer Electronics
Show in an interview in Las Vegas.
Towards the end of 2012, T-Mobile USA said cell phone subsidies will be eliminated in 2012
in order to make the customers more flexible and have reduction in the service prices. At that
time last year it was said that iPhone will also be sold and thereby declared that this shall be the
last US mobile provider to do such a thing.
This company believes that they will gain mind of the customers from the competitive providers
such as AT&T Inc and Verizon wireless by selling iPhones and cut off the subsidies. This motion
will be the first of its kind for the US wireless industry.
Legere said he will try his best to increase the market share of T-Mobile USA by 5% or more
from the bug competitors that still base their market on cell phones subsidies and offer their
customers discount on the purchase they made and then hijack them on two year contract.
CEO said, it is a potential for them in case the old industry structure prefer ignoring what they
do.
As the company is presently concentrating on getting their regulatory approval and concluding
their unification with MetroPCS Communications in the second quarter of the year, CEO said,
he will not stop at that level. He said he will research good and perfect relationship with DISH.O
or better still add more combination with smaller competitor like Leap Wireless International
Inc. Presently, T-Mobile USA is looking for approval in merging with DISH. O and LEAP.O for
them to work together.
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