Tag Heuer CEO Jean-Claude Biver did not provide any insights about cost, functions or outline, yet said that it expected to dispatch what might be the first Android deluxe smartwatch in the final quarter.
The Apple Watch is scheduled to market on April 24 with prices from $350 to $17,000 for a 18-karat gold version. It is the organization’s first major new item in five years and customer interest for the gadget is closely monitored by both investors and contenders.
The gadget requires an Apple iPhone to work completely, and experts say initial purchasers will most probably be those who already own an iPhone.
Michael Bell, VP of Intel’s New Devices unit, mentioned at a media conference with Tag Heuer:
“We believe wearable technology will take off.”
Intel had struck deals with a few buyer products organizations last year to create savvy wearable items, including eyewear labelOakley, owned by Luxottica, watch producer Fossil, and US fashion brand Opening Ceremony.
Ben Wood, head of research at CCS Insight also remarked quoted by Finnacial Times:
“Tag Heuer’s decision to partner with technology companies to deliver a smartwatch … will likely be the first of many similar deals.”
In the meantime, Gucci also reported it would create a smartband with i.am+ whose features would incorporate phone calls, instant messages, emails and music. The unit of French luxury group Kering gave no insight on costs or dispatch timing.
Nevertheless, some luxury mangers are still questioning the possible success of smartwatches. Marc Hayek, who leads Swatch Group watch labels Breguet, Jaquet Droz and Blancpain, joined the group of execs including Hermes and Patek Philippe who reported they had no intentions to dispatch a smartwatch. Hayek estimated his three brands would have a comparable year as far as deals are concerned to 2014, albeit sales in Hong Kong, one of his greatest markets, remained troublesome.
The recently reported association has been in the works for some time. Biver clearly alluded to it back in January. At the time, he mentioned that Tag Heuer would manage no less than fifty percent of the watch’s developments in order to hold the “Swiss Made” tag. He then noted:
“The hardware and software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss.”
Biver’s emphasis on the gadget being labeled as “Swiss made” is about Switzerland’s long notoriety for amazing watches. That request, nonetheless, is atypical of the partners Google has worked with on Android Wear up to this point.
Image Source: Android Authority