Microsoft are slowly, but surely heading in the direction that we were always expecting them to. They always seemed like they wanted to unify everything under the Windows brand and their most recent move is hinting that this is their big plan. Outklook for iOS and Android pretty much looks the same right now, if you didn’t already notice it. It’s a very subtle touch, but quite accurate when you see it.

If you remember January 2015, Outlook was launched with both Android and iOS in mind so that everybody could experience better management with their calendars and emails. Everything worked according to plan, a little bit better than expected actually. Wednesday was the big day, when Microsoft announced that 30 million people are actively using Outlook on both types of devices. It is safe to say that Microsoft scored a jackpot.

Now the second step of their plan is to give the same shape and look to the majority of software products out there, whether they own them or not. The reason behind this is very simple: everywhere you will look you will see Microsoft. It doesn’t matter if it is Microsoft or not, because things look the same, act the same and feel the same and this is how the company will gain complete notoriety on the market.

Then there is the transition to Windows 10. We know, you cannot equip an iOS or Android device with Windows 10, but if you look at the big picture, you will see Microsoft’s grand master plan. Imagine that the entire market is comprised of two hemispheres: the one with devices like Apple, Samsung or any other trendy gadget. The other hemisphere is comprised of devices that can use Windows 10 like PCs and Lumias.

If they come in dominating the Apple and Samsung devices and also launch their Windows initiative, they practically gain global domination. And this is already happening. Windows 10 is already on hundreds of millions of devices and the Outlook plan seems to have drawn another 30 million. By the end of 2016, or 2017 at max, Microsoft will have literally engulfed the entire world and this is a brilliant plan.

Unify everything under the Windows brand: this is Microsoft’s endgame and it sure looks like we are getting there.

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