Just yesterday, the Apple iPhone SE was announced at the Apple press event, and the internet is already beaming with comments and lively chatter about the return to the roots. Apple’s bold release defies what anyone would typically believe that smartphone customers usually look for: enormous, bright and colorful displays. While the SE’s screen checks out the last two of those features, it comes in an almost nostalgic 4-inch size.
But the brand new iPhone SE may look very similar to the 2012 iPhone 5 but underneath the chassis, you’ll only find the latest technology Apple uses. The A9 chip that is also used in the largest iPhone 6s can be found here too, along with a PowerVR six-core GPU, 2 GB of RAM and a 12-megapixel camera that promises outstanding performance.
Not only has that, but the release of the iPhone SE opened the gates to the next version of the mobile platform operating system – the iOS 9.3. This latest build brings some outstanding updates to existing software such as the Health app and CarPlay, better optimization, smoother performance as well as a new feature that lets you tinker with the type of light that is emitted from your screen.
But despite its powerful hardware and top tch components, a lot of individuals feel like Apple may not have made the smartest choice when they opted to build the iPhone SE and make it the company’s next release. The reason behind it is the sheer courage of releasing a 4-inch display phone in a market that is dominated by phablets and displays that are as large as they can get and still remain usable.
But Apple believes that the market has already gone through several years of being all about very large displays, and about now, plenty individuals start becoming nostalgic about the time of smaller displays and less bulky or difficult to handle phones. Apple specialists believe that smaller displays are about to make a return in the hands and hearts of users. And while previous experiences from companies such as Samsung prove that such a bold movement can result in nothing else but a huge disappointment, Apple presented a very good set of reasons behind their decision.
According to their statistics, 2015 marked the time when they sold over 30 million iPhones 5 and 5s, which is a huge number given the existence and release of much newer devices such as the iPhone 6s. According to Apple, the sales were made to individuals coming from Android or just starting to use a smartphone. For them, the transition can be done much easier if they start with a 4-inch device.
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